TOLU ADEDAYO
Experienced Tech Founder & Growth Leader
Lagos, NG.About
A seasoned tech founder and startup operator with a strong track record of building, scaling, and exiting technology businesses in fintech and logistics. Possessing deep expertise in growth strategy, product marketing, and early-stage operations, Tolu excels at leading cross-functional teams, driving user acquisition, and forging strategic partnerships. Passionate about leveraging technology to solve real-world problems and open new markets, as demonstrated by co-founding Vella Finance (acquired by Carbon) and currently building Movva.
Work
Lagos, Lagos, Nigeria
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Summary
As Co-Founder & CEO, Tolu Adedayo is currently spearheading the development and market launch of Movva, a pioneering last-mile delivery platform leveraging public transport commuters.
Highlights
Spearheading the development and launch of Movva, an innovative first-of-its-kind last-mile delivery platform, by leveraging public transport commuters to create a novel market solution.
Directing overall company vision, product roadmap, and investor relations, successfully securing initial funding for platform development and market entry.
Designing and implementing comprehensive go-to-market strategies and cross-city expansion playbooks to establish market presence and drive user adoption.
Remote, N/A, N/A
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Summary
As Product Consultant, Tolu Adedayo advises on product and growth strategy for a cross-border payments infrastructure startup, mentoring the team on key execution areas.
Highlights
Provided strategic product and growth advisory to a cross-border payments infrastructure startup, influencing key development and market entry decisions.
Mentored the product team on Minimum Viable Product (MVP) scoping, cost optimization strategies, and effective go-to-market execution, accelerating product development cycles.
Remote, N/A, N/A
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Summary
As a GTM Consultant, Tolu Adedayo developed and executed strategic go-to-market initiatives to scale Earnipay's payroll product, optimizing performance marketing and onboarding processes.
Highlights
Formulated and executed targeted go-to-market strategies, significantly scaling Earnipay's payroll product adoption among Small and Medium-sized Enterprises (SMEs).
Managed performance marketing initiatives and pricing experiments, optimizing user acquisition funnels and reducing Customer Acquisition Cost (CAC) through onboarding automation.
Lagos, Lagos, Nigeria
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Summary
As Chief Operating Officer, Tolu Adedayo oversaw critical operations, growth, and customer success functions for a virtual dollar card and wallet company, driving user base expansion.
Highlights
Directed comprehensive operations, growth, and customer success strategies for a virtual dollar card and wallet company, optimizing end-to-end user experience.
Orchestrated strategic campaigns that led to significant user base expansion, while iteratively refining product-market fit based on user feedback and market trends.
Lagos, Lagos, Nigeria
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Summary
As SME-Growth Manager, Tolu Adedayo spearheaded SME acquisition and loan utilization campaigns, led business banking operations, and drove product refinement post-acquisition of Vella Finance.
Highlights
Spearheaded high-impact SME acquisition and loan utilization campaigns, significantly expanding Carbon's business banking client base.
Managed day-to-day operations for the Carbon business banking arm, overseeing strategic initiatives and operational efficiency.
Cultivated key partnerships and drove product refinement efforts following the acquisition of Vella Finance, ensuring seamless integration and enhanced offerings.
Lagos, Lagos, Nigeria
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Summary
As Co-Founder & COO, Tolu Adedayo launched and managed the operations of Vella Finance from 2021 until its acquisition, driving user growth to over 30,000 SMEs.
Highlights
Co-founded and operationalized Vella Finance, successfully launching and scaling daily operations from 2021 until its acquisition by Carbon.
Drove exponential user growth from 0 to over 30,000 SMEs through strategic partnerships and comprehensive marketing initiatives.
Defined and executed brand positioning, sales strategies, and end-to-end growth funnel operations, establishing a strong market presence and driving user engagement.
Lekki, Lagos, Nigeria
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Summary
As Product Marketing Manager, Tolu Adedayo managed key marketing channels and oversaw product development for Doctorcare, ensuring alignment with growth objectives.
Highlights
Managed diverse growth channels including paid media, affiliate marketing, CRM, and SEO, optimizing campaigns to drive user acquisition and engagement.
Oversaw the product roadmap and led engineering sprints for Doctorcare, ensuring timely delivery of key features aligned with market demands.
Lekki, Lagos, Nigeria
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Summary
As Growth Product Lead, Tolu Adedayo executed high-impact SEO and inbound strategies for B2B and B2C clients, significantly growing organic traffic.
Highlights
Developed and executed high-impact SEO and inbound marketing strategies for a diverse portfolio of B2B and B2C clients, achieving measurable improvements in online visibility.
Led a content team to significantly grow organic traffic and deliver targeted campaigns, enhancing client brand presence and lead generation.
Lagos, Lagos, Nigeria
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Summary
As Co-Founder, Tolu Adedayo built and launched Instakitchin, a food delivery platform, defining its vision, product strategy, and initial growth operations.
Highlights
Co-founded and developed Instakitchin, a novel food delivery platform connecting home chefs with busy professionals, establishing a new market niche.
Defined the company vision, product strategy, and managed investor relations, laying the groundwork for initial operations.
Executed comprehensive go-to-market strategies, oversaw initial hiring, and managed growth operations to establish early user base.
Skills
Core Competencies
Startup Operations, Growth Marketing, Product Strategy, Investor Pitching, Business Development, Go-to-Market Strategy.
Technical Tools
SQL, Tableau, Postman, PowerBI, Google Analytics, Laravel/Lumen, WordPress, Mailchimp, HTML/CSS.